Assessment of the Predictive Influence of Process and Market Innovation on Corporate Entrepreneurship in Small Scale Enterprises: A Study of Selected SMEs in Aba, South-East, Nigeria
Keywords:
corporate, entrepreneurship, innovation, market, processAbstract
The study focused on comparing the predictive influence of process and market innovation on corporate entrepreneurship. The study took a descriptive survey approach. The data used in this study was generated majorly from a five point likert scale questionnaire and the population for this study consists of all personnel of the twenty (20) selected SMEs in Aba, the total population therefore was put at 1,137 personnel. The researchers used the Yaro Yamene’s method to select a sample size of 460 personnel. The statistical tool used for data analysis is the one way analysis of variance (ANOVA) using the 15.0 version of minitab statistical software (MSS). When the result obtained from process innovation was tested against that obtained from marketing innovation, a 0.038 variance was obtained. The finding shows that market innovation is recognized more as a predictor of corporate entrepreneurship when compared to process
innovation among SMEs in Aba. The paper therefore concluded that there is need for employees of SMEs to explore better ways of creating new customer base and the delivery of satisfaction to existing customers for the organization. The study recommends that to boost corporate entrepreneurship, employees’ compensation and career growth should not only be based on duration of service but on proficient contribution to creativity and productivity.
Downloads
References
Bartlett, C.A & Ghoshal, S. (2002). Building competitive advantage through people. M.I.T. Sloan Management Review.
Belousova, O., Gailly, B., & Basso, O. (2010). A Conceptual Model of Corporate Entrepreneurial Behaviour. Louvain School of Management
Bhardwaj, B., Sushil., Momaya, K. (2011) ‘Drivers and enablers of corporate entrepreneurship: Case of a software giant from India’ Journal of Management Development, vol. 30, no. 2
Boer, H. & During, W.E. (2001). Innovation, what innovation? A Comparison between product, process and organizational innovation. International Journal of Technology Management, 22.
Corbett, A., Covin, J., O'Connor, G., & Tucci, C. (2013). Corporate Entrepreneurship: State-ofthe-Art Research and a Future Research Agenda. Journal of Product Innovation Management, vol. 30 no. 5.
Covin, J., & Miles, M. (1999). Corporate Entrepreneurship and the Pursuit of Competitive Advantage. Entrepreneurship: Theory & Practice, vol. 23 no.3
De Jong, J., & Den Hartog, D. (2007). How leaders influence employees' innovative behavior Journal of Business Venturing, 25(1).
De Clercq, D., Dimov, D., & Thongpapanln, N. (2009). The moderating impact of internal social exchange processes on the entrepreneurial orientation -performance relationship. European Journal of innovation management, vol. 10 no.1.
Hornsby, J., Kuratko, D., Shepherd, D., & Bott, J. (2009). Managers' corporate entrepreneurial actions: Examining perception and position. Journal of Business Venturing, vol. 24
Ireland, R., Covin, J., & Kuratko, D. (2009). Conceptualizing corporate entrepreneurship strategy’ Entrepreneurship Theory and Practice, vol. 33 no.1.
Luecke, R. & Katz, R. (2003). Managing creativity and innovation. Boston, MA: Harvard Business School Press.
Morris, M. & Kuratko, D. (2002). Corporate Entrepreneurship Entrepreneurial Development within Organizations. USA: Harcourt Inc.
Morris, M.H., Kuratko, D.F. & Covin, J.G. (2011). Corporate Entrepreneurship and Innovation. Mason, OH: South-Western Cengage Learning.
Nijhof, A., Krabbendum, K. & Looise, J.C. (2002). Innovation through exemptions: building upon the existing creativity of employees. Technovation, 22(11).
O’Regan, N., Ghobadian, A., & Sims, M. (2006). Fast tracking innovation in manufacturing SMEs. Technovation, 26
Polder, M., Leeuwen, G.V., Mohnen, P., & Raymond, W. (2010). Product, process and organizational innovation: drivers, complementarity and productivity effects: UNUMERIT, Maastricht Economic and Social Research and Training Centre on Innovation and Technology.
Phan, P., Wright, M., Ucbasaran, D., & Tan, W. (2009). Corporate entrepreneurship: Current research and future directions’ Journal of Business Venturing, vol. 24 no. 3.
Robert C.W and Michael J.L (2007), the Four Models of Corporate Entrepreneurship.
Rothwell,R. (2001). External networking and innovation in small and medium-sized manufacturing firms in Europe. Technovation, 11(2).
Sebora, T.C. & Theerapatvong, T. (2010). Corporate entrepreneurship: a test of external and internal influences on managers' idea generation, risk taking, and proactiveness’ International Entrepreneurship and Management Journal, vol. 6, no. 3, pp. 331-350.
Sharma, P., & Chrisman, S. (1999). Toward a Reconciliation of the Definitional Issues in the Field of Corporate Entrepreneurship’ In Entrepreneurship.
Teng, B. (2007) ‘Corporate Entrepreneurship Activities through Strategic Alliances: A Resource-Based Approach toward Competitive Advantage’ Journal of Management Studies, vol.44 no.1
Tidd, J. & Bessant, J. (2009). Managing innovation: Integrating technological, market and organizational change. Chichester: John Wiley & Sons Ltd.
Thornberry, N. (2001). Corporate entrepreneurship: antidote or oxymoron?’ European Management Journal, vol. 19 no 5.
West, M.A., & Farr, J.L. (1989). Innovation at work: Psychological perspectives. Social Behaviour, 4.
Zimmerman, J. (2010). Corporate Entrepreneurship at GE and Intel. Journal of Business Case Studies. Clute Institute for Academic Research
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2016 gnpublication@
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
All journals related to business, management, and accounting can be freely copied, circulated, and reprinted in Green Publication journals, as long as they are duly referenced by original authors. Green Publication follows CC licenses. “A Creative Commons (CC) license is one of the public copyright licenses that allows for the free reuse of an otherwise copyrighted "work." If an author wants to give others the right to publish, use, and build on a work created by the author, he may use a CC license. Green publication use the CC 4.0 license. This license allows anyone to write, remix, tweak, and build on your work, even commercially, as long as the original creation is attributed to you”. This is the most appropriate license available. Recommended for increasing the distribution and use of licensed products.
