W. Kariuki, D. N., & O. Wekesa, D. B. (2025). An Empirical Analysis of Customer Churn Drivers in Online Retail Businesses: Evidence from E-Commerce Customer Behaviour Data. International Journal For Research In Business, Management And Accounting, 11(3), 01–17. Retrieved from https://ijrbma.com/index.php/bma/article/view/2516