SEN, T. R.; RATHORE, V. D. CUSTOMER SEGMENTATION AND VALUE CLASSIFICATION USING DATA ANALYTICS: A PREDICTIVE APPROACH FOR STRATEGIC BUSINESS DECISION-MAKING. International Journal For Research In Business, Management And Accounting , [S. l.], v. 11, n. 4, p. 01–11, 2025. Disponível em: https://ijrbma.com/index.php/bma/article/view/2494. Acesso em: 21 may. 2026.