KULSHRESHTHA, I. P.; KAUL, S. A. PREDICTIVE ANALYTICS FOR CUSTOMER CHURN MANAGEMENT: A DATA-DRIVEN APPROACH TO MODELING AND ENHANCING RETENTION STRATEGIES IN SUBSCRIPTION-BASED SERVICES. International Journal For Research In Business, Management And Accounting , [S. l.], v. 11, n. 4, p. 12–22, 2025. Disponível em: https://ijrbma.com/index.php/bma/article/view/2495. Acesso em: 21 may. 2026.