CHATTERJEE, V. A. CUSTOMER SEGMENTATION AND PURCHASING BEHAVIOR ANALYSIS: IMPLICATIONS FOR MARKETING STRATEGY. International Journal For Research In Business, Management And Accounting , [S. l.], v. 11, n. 3, p. 69–83, 2025. Disponível em: https://ijrbma.com/index.php/bma/article/view/2496. Acesso em: 17 jul. 2026.