SEN, R.; DESHPANDE, M.; KULSHRESHTHA, A. Business Analytics for Sales Performance, Profitability Assessment, and Payment-Mode Decision-Making in Retail Commerce. International Journal For Research In Business, Management And Accounting , [S. l.], v. 11, n. 4, p. 69–80, 2025. Disponível em: https://ijrbma.com/index.php/bma/article/view/2507. Acesso em: 21 may. 2026.