SIDDIQUI, D. A. F. Beyond Price and Reputation: Hedonic Experience, Social Interaction, and Consumer Behavior in Digital Commerce. International Journal For Research In Business, Management And Accounting , [S. l.], v. 11, n. 2, p. 78–93, 2025. Disponível em: https://ijrbma.com/index.php/bma/article/view/2515. Acesso em: 31 aug. 2026.