AMIT ROY; DR. CHANDIBAI POTSANGBAM. Omnichannel Orchestration through Dynamic Capabilities in Pharmaceutical Marketing: A Precision Engagement Framework. International Journal For Research In Business, Management And Accounting , [S. l.], v. 12, n. 3, p. 01–09, 2026. DOI: 10.53555/bma.v12i3.2527. Disponível em: https://ijrbma.com/index.php/bma/article/view/2527. Acesso em: 25 aug. 2026.