S. K. HARINEE KANNAN; DIANA NIVEDITHA. How free and freemium mobile applications create and capture value: A Review of Network Effects, Consumer Behavior, Advertising and Data Monetization. International Journal For Research In Business, Management And Accounting , [S. l.], v. 12, n. 4, p. 01–13, 2026. DOI: 10.69980/bma.v12i4.2537. Disponível em: https://ijrbma.com/index.php/bma/article/view/2537. Acesso em: 29 oct. 2026.