S. K. Harinee Kannan, and Diana Niveditha. 2026. “How Free and Freemium Mobile Applications Create and Capture Value: A Review of Network Effects, Consumer Behavior, Advertising and Data Monetization”. International Journal For Research In Business, Management And Accounting 12 (4):01-13. https://doi.org/10.69980/bma.v12i4.2537.