Siddiqui, D. A. F. (2025) “Beyond Price and Reputation: Hedonic Experience, Social Interaction, and Consumer Behavior in Digital Commerce”, International Journal For Research In Business, Management And Accounting , 11(2), pp. 78–93. Available at: https://ijrbma.com/index.php/bma/article/view/2515 (Accessed: 17 July 2026).