Sen, Ritoban, Mitali Deshpande, and Aarav Kulshreshtha. “Business Analytics for Sales Performance, Profitability Assessment, and Payment-Mode Decision-Making in Retail Commerce”. International Journal For Research In Business, Management And Accounting 11, no. 4 (December 29, 2025): 69–80. Accessed May 21, 2026. https://ijrbma.com/index.php/bma/article/view/2507.