Amit Roy, and Dr. Chandibai Potsangbam. “Omnichannel Orchestration through Dynamic Capabilities in Pharmaceutical Marketing: A Precision Engagement Framework”. International Journal For Research In Business, Management And Accounting 12, no. 3 (August 24, 2026): 01–09. Accessed August 25, 2026. https://ijrbma.com/index.php/bma/article/view/2527.