Impact of Advertising on Sales of Airtel Broadband Services

Abstract

In the 21st century, broadband Internet access has emerged as more than just an information superhighway. It has become critical infrastructure to connect citizens, businesses, and communities alike to new opportunities. Yet for too many communities, the promise of fast, affordable, and reliable Internet access remains unrealized. Internet connectivity has been changing our lives today and reaching the right audience made easy by broadband services and customer satisfaction which converts into sales. In this advertising
play vital role in reaching the unreached in terms of online services. In this context, an attempt has been made to analyze the impact of advertising on sales of Bharati Airtel broadband services. For this a sample of 100 active users from Hyderabad City has been approached based on random sampling. For analyzing the collected primary data statistical tools like, chisquare and test of correlation was used. It is concluded that there is a significant relationship between age group of users and sales promotional activities. Correlation result indicates that there is a positive relationship between the sales and promotional activities of the company.