Analysing Impact of Online CRM Practices on Companies Productivity and Customer Retention

Authors

  • Yogesh Jain Arena Girls Degree College
  • Neetu Patel Pacific University,

Keywords:

e-CRM, online shopping, productivity and customer retention

Abstract

On-line retailing is now providing retailers with the rich source of individualized customer data, that allows them to undertake effective one-to-one marketing and in so doing make a very real contribution to improved organizational performance. An increasing number of companies are considering implementing e-CRM systems to satisfy the growing expectation of customer service. e-CRM systems have unique characteristics that support customer-business interactions that are linked to internal business processes and systems across different areas for operational and analytical purposes. The present paper analysed impact of online CRM practices on company‟s productivity and customer retention.

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Author Biographies

Yogesh Jain, Arena Girls Degree College

Akme The Scholar Arena Girls Degree College, Udaipur

Neetu Patel, Pacific University,

Faculty of Commerce, Pacific University, Udaipur

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Published

2016-03-31

How to Cite

Jain, Y., & Patel, N. (2016). Analysing Impact of Online CRM Practices on Companies Productivity and Customer Retention. International Journal For Research In Business, Management And Accounting, 2(1), 32–42. Retrieved from https://ijrbma.com/index.php/bma/article/view/560

Issue

Vol. 2 No. 1 (2016): International Journal For Research In Business, Management And Accounting |ISSN: 2455-6114

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Articles

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