Analysing Consumer Behavior towards Social Media

Authors

  • Zoha Hussain Pacific University

Keywords:

social media, consumer behavior, online community

Abstract

ocial media allows customers and prospects to communicate directly to your brand
representative or about your brand with their friends. However, the obvious question is: who are
the people interacting online and how engaged are they in online activities? The aim of this paper
is to conceptualize consumers' activities in social media by examining the motivations behind the
activities. By offering a more detailed description of the differences in consumer use of social
media, the study extends existing research on consumer activities related to user-created content.

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Author Biography

Zoha Hussain, Pacific University

Research Scholar
Pacific University, Udaipur

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Published

2016-03-31

How to Cite

Hussain, Z. (2016). Analysing Consumer Behavior towards Social Media. International Journal For Research In Business, Management And Accounting, 2(1), 67–78. Retrieved from https://ijrbma.com/index.php/bma/article/view/414

Issue

Vol. 2 No. 1 (2016): International Journal For Research In Business, Management And Accounting |ISSN: 2455-6114

Section

Articles

License

Copyright (c) 2016 gnpublication@

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