The Effect of Packaging on Promoting and Marketing of Locally Made Goods in Nigeria: A Study of Selected SMEs in Ebonyi State

Authors

  • Okocha Rejoice Ebere Evangel University
  • IkabaYirakpoa Victoria Ken Saro-Wiwa Polytechnic
  • Joel Augustus Daddie Ken Saro-Wiwa Polytechnic

Keywords:

Local, Marketing, Packaging, Products, Promotion, SMEs

Abstract

This paper examined the effects of packaging on the promotion and marketing of locally made products among SMEs in Ebonyi State. The paper using a survey approach obtained information with a five point likert scale from nine SMEs spread across the three
political zones in Ebonyi state. The data gathered was analyzed with Z-test with the aid of 20.0 version of the statistical package for social sciences (SPSS). The result showed a mean of 0.0000000 which is less than the 0.5 level of significance. The paper recommended among others that Marketing managers and strategist in SMEs should re-examine the packaging system of their products to make them more customer focused and that Intrinsic features of the product (e.g., nutritional content) and extrinsic features of the product (e.g., brand name, packaging), have a potential importance in distinguishing the product, hence should conspicuously be seen
on the package.

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Author Biographies

Okocha Rejoice Ebere, Evangel University

Department of Marketing
Evangel University, Akaeze, Ebonyi State, Nigeria

IkabaYirakpoa Victoria, Ken Saro-Wiwa Polytechnic

Department of Marketing
Ken Saro-Wiwa Polytechnic, Bori, Rivers State, Nigeria

Joel Augustus Daddie, Ken Saro-Wiwa Polytechnic

Department of Business Administration and Management,
Ken Saro-Wiwa Polytechnic, Bori, Rivers State, Nigeria

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Published

2015-12-31

How to Cite

Ebere, O. R., Victoria, I., & Daddie, J. A. (2015). The Effect of Packaging on Promoting and Marketing of Locally Made Goods in Nigeria: A Study of Selected SMEs in Ebonyi State. International Journal For Research In Business, Management And Accounting, 1(4), 51–59. Retrieved from https://ijrbma.com/index.php/bma/article/view/482

Issue

Vol. 1 No. 4 (2015): International Journal For Research In Business, Management And Accounting |ISSN: 2455-6114

Section

Articles

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