A Study on Customer Satisfaction Towards Asian Paints in Mettur Town

Authors

  • G. Thangapandi Muthayammal College
  • S. Suhashini Muthayammal College

Keywords:

Satisfaction, Towards Asian, analyzes the Customer Satisfaction

Abstract

This project gives brief study, A Study on Customer Satisfaction Towards Asian Paints in Mettur Town. It also provides significance of the conducting the customer satisfaction research and how and when to conduct it. Based on the topic, this project
analyzes the Customer Satisfaction in Reference to Asian Paints Ltd. It gives a brief report on the profile of the Asian Paints Ltd. About its vision , history, customer satisfaction. The project also speaks on its various product profiles and its future plans. It shows what
strategies the Asian paints ltd have used for satisfying the customers.

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Author Biographies

G. Thangapandi, Muthayammal College

Muthayammal College Of Arts And Science

S. Suhashini, Muthayammal College

Muthayammal College Of Arts And Science

References

Jump "Asian Paints". Asian Paints. Archived from the original on 24 September

Retrieved 27 September 2010.

"BSE 2010 data". bseindia.com. Retrieved 27 September 2010.

"Asian Paints". Asian Paints. Retrieved 16 July 2010.

"Asian Paints". Asian Paints. Archived from the original on 24 September 2010.

Retrieved 27 September 2010.

"BSE 2010 data". bseindia.com. Retrieved 27 September 2010.

"Asian Paints". Asian Paints. Retrieved 16 July 2010.

Chandramouli (2015). The Brand Trust Report India Study 2015. TRA. p. 157.

ISBN 978-81-920823-8-7.

http://www.asianpaints.com/applications/decorative.aspx

http://www.asianpaints.com/industrial/index.aspx

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Published

2016-06-30

How to Cite

Thangapandi, G., & Suhashini, S. (2016). A Study on Customer Satisfaction Towards Asian Paints in Mettur Town. International Journal For Research In Business, Management And Accounting, 2(2), 106–113. Retrieved from https://ijrbma.com/index.php/bma/article/view/485