Vol. 10 No. 1 (2024): International Journal For Research In Business, Management And Accounting (ISSN: 2455-6114)

Articles

• SOCIAL MEDIA MARKETING AND CONSUMER BRAND CO-CREATION: A THEORETICAL APPROACH

  Mrs. T. Ilakkiya, Dr. M. Vanitha, Dr. K. Maran

  1-9

  • pdf

• AN INQUIRY INTO ENTREPRENEURIAL SUCCESS AMONGST WOMEN-OWNED SMALL AND MEDIUM ENTERPRISES IN LUSAKA DISTRICT ZAMBIA

  Liane Moosho Imakando

  9-34

  • pdf

• IMPACT OF MARKETING STRATEGIES IMPLEMENTED BY THE ORANGE TELECOMMUNICATION COMPANY ON THE OFFERING OF ITS SERVICES BY MOBILE TELEPHONE IN KINDU

  LOMBE MULAMBA

  35-44

  • FULL TEXT PDF

• DEVELOPING PRODIGY

  Dr. Charul Jain, Yatharth Jain, Dr. S.M. Anas Iqbal, Sunakshi Tongia

  45-49

  • pdf

• EVAUATION OF THE ORGANIZATION OF THE SALES FORCE OF THE XL COMPANY SERVICE STATION IN KINDU FROM 2017 TO 2019

  LOMBE MULAMBA

  50-61

  • FULL TEXT PDF

• THE EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE ON THE WORKFORCES IN SAUDI ARABIA ORGANISATIONS

  Salem Alanizan

  62-69

  • FULL TEXT PDF