Vol. 11 No. 3 (2025): International Journal For Research In Business, Management And Accounting (ISSN: 2455-6114)

Articles

• CUSTOMER SEGMENTATION AND PURCHASING BEHAVIOR ANALYSIS: IMPLICATIONS FOR MARKETING STRATEGY

  Vyomesh Arindit Chatterjee

  19-26

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• CORPORATE ESG PERFORMANCE, CONTROVERSIES, AND FINANCIAL STABILITY: AN EMPIRICAL ANALYSIS USING MULTI-DIMENSIONAL FIRM-LEVEL DATA

  Vihaan Arjit Sen Gupta, Elina Mariam D’Souza

  27-35

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