Vol. 11 No. 3 (2025): International Journal For Research In Business, Management And Accounting (ISSN: 2455-6114)

Articles

• An Empirical Analysis of Customer Churn Drivers in Online Retail Businesses: Evidence from E-Commerce Customer Behaviour Data

  Dr. Nyambura W. Kariuki, Dr. Brian O. Wekesa

  01-17

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• The Role of Strategic Human Resource Management in Enhancing Employee Performance and Retention: Evidence from HR Analytics Data

  Dr. Siti Khadijah Binti Rahman, Dr. Muhammad Danish Bin Azman, Dr. Nurul Izzati Binti Salleh

  18-34

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• Organizational Culture Proxies, Employee Performance, and Business Productivity Evidence from HR Analytics Data

  Dr. Siti Khadijah Binti Rahman, Dr. Muhammad Danish Bin Azman, Dr. Nurul Izzati Binti Salleh

  35-50

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• The Entrepreneurial Orientation and Entrepreneurial Success among Emerging Entrepreneurs: An Empirical Study

  Dr. Mahreen Tasnim, Dr. Samiul Abrar, Dr. Tanjila Noor

  51-68

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• CUSTOMER SEGMENTATION AND PURCHASING BEHAVIOR ANALYSIS: IMPLICATIONS FOR MARKETING STRATEGY

  Vyomesh Arindit Chatterjee

  69-83

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• CORPORATE ESG PERFORMANCE, CONTROVERSIES, AND FINANCIAL STABILITY: AN EMPIRICAL ANALYSIS USING MULTI-DIMENSIONAL FIRM-LEVEL DATA

  Vihaan Arjit Sen Gupta, Elina Mariam D’Souza

  84-99

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