Internet Marketing in the Modern World

Authors

  • Robert Mosomi Ombati JRN Rajasthan Vidhyappeth University,
  • Nader Naghshbandi JRN Rajasthan Vidhyappeth University
  • Dick Omulo JRN Rajasthan Vidhyappeth University

Keywords:

Internet marketing,, innovation, E-commerce

Abstract

Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company.

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Author Biographies

Robert Mosomi Ombati, JRN Rajasthan Vidhyappeth University,

PhD scholar, Department of Accounting, JRN Rajasthan Vidhyappeth University, Udaipur-Rajasthan

Nader Naghshbandi, JRN Rajasthan Vidhyappeth University

PhD scholar, Department of Accounting, JRN Rajasthan Vidhyappeth University, Udaipur-Rajasthan

Dick Omulo, JRN Rajasthan Vidhyappeth University

B.C.A Student, JRN Rajasthan Vidhyappeth University, Udaipur-Rajasthan

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Published

2015-12-31

How to Cite

Ombati, R. M., Naghshbandi, N., & Omulo, D. (2015). Internet Marketing in the Modern World. International Journal For Research In Business, Management And Accounting, 1(4), 13–21. Retrieved from https://ijrbma.com/index.php/bma/article/view/478