Vol. 11 No. 4 (2025): International Journal For Research In Business, Management And Accounting (ISSN: 2455-6114)

Articles

• CUSTOMER SEGMENTATION AND VALUE CLASSIFICATION USING DATA ANALYTICS: A PREDICTIVE APPROACH FOR STRATEGIC BUSINESS DECISION-MAKING

  Tathagat Rishabh Sen, Varnika Devyani Rathore

  01-11

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• PREDICTIVE ANALYTICS FOR CUSTOMER CHURN MANAGEMENT: A DATA-DRIVEN APPROACH TO MODELING AND ENHANCING RETENTION STRATEGIES IN SUBSCRIPTION-BASED SERVICES

  Ishaan Pratyush Kulshreshtha, Shaurya Adhrit Kaul

  12-22

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• Credit Risk Management in the Banking Sector: APredictive Analytics Approach Using StructuredFinancial Data

  Arvind Menon, Sneha Chaturvedi

  23-39

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• Leadership diversity and firm financial performance: an empirical analysis of global companies

  Karanveer Joshi, Mitali Deshpande

  40-54

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• Leadership Support and Organizational Change Readiness: Evidence from an Employee Engagement Survey in Knowledge-Based Organizations

  Aarush Banerjee

  55-68

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• Business Analytics for Sales Performance, Profitability Assessment, and Payment-Mode Decision-Making in Retail Commerce

  Ritoban Sen, Mitali Deshpande, Aarav Kulshreshtha

  69-80

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