Vol. 12 No. 4 (2026): International Journal For Research In Business, Management And Accounting (ISSN: 2455-6114) (In-Press)

Articles

• How free and freemium mobile applications create and capture value: A Review of Network Effects, Consumer Behavior, Advertising and Data Monetization

  S. K. Harinee Kannan, Diana Niveditha

  01-13

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